An Important Communications Tool |
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the opportunity:
Eden Prairie City Councilmember Phil Young needed a printed piece to that summarized the qualifications, strengths and values that he would bring to the office of Mayor if he were elected. He planned to distribute it to Eden Prairie voters personally as he walked Eden Prairie neighborhoods during his campaign. the objective:
create a piece that quickly communicates the candidate's values and experience, and helps motivate voters to take action the work:
content editing, design concept and execution
four-color, double-sided walk-around card for mayoral campaign the results:
As part of Phil Young's overall campaign strategy, the walk-around card proved to be an important tool in his successful campaign. "The walk-around card you created was exceptional. It was well received by voters and was an important communication tool in my campaign. Thanks again for all your help under such a tight deadline."
Phil Young, newly elected Mayor of Eden Prairie, 2007
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